I recently read another good article by Ben Evans which got me thinking. I say recently, but it was back in May and time has blurred due to the massive amount of eCom consulting clients have been requesting. The article discusses how different mediums overtake each other such as digital overtaking print media, or Netflix…
Tag: COVID-19
Additive Marketing
I had an interesting task last week where a senior coworker asked me what marketing should look like going into the future. COVID-19 has dramatically changed how we work, leading to a lot of soul-searching and new consumer behaviors. I started a mind map (I use MindMaster) to get some ideas flowing, first thinking of…