I recently read another good article by Ben Evans which got me thinking. I say recently, but it was back in May and time has blurred due to the massive amount of eCom consulting clients have been requesting. The article discusses how different mediums overtake each other such as digital overtaking print media, or Netflix…
Tag: commerce
Additive Marketing
I had an interesting task last week where a senior coworker asked me what marketing should look like going into the future. COVID-19 has dramatically changed how we work, leading to a lot of soul-searching and new consumer behaviors. I started a mind map (I use MindMaster) to get some ideas flowing, first thinking of…
Content & Commerce
There have been some fantastic pieces of content about commerce lately that have helped me crystallize some of my thoughts of late. So first, giving credit where it is very much due, I highly recommend checking out these two pieces: ・The Pivot to Owned CommerceThis is a piece by David Perell on how media can…
Most Product Searches (DO NOT) Start on Amazon
By now everyone involved in commerce has heard some stat saying that most product searches start on Amazon, or half of product searches start on Amazon, etc. Bloomreach kickstarted this conversation back in 2016 with their “State of Amazon 2016” report saying that 55% of product research searches began on Amazon. “Over half of product…