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whitepapers
- Future Focus 2021: Brands Accelerated
Building upon the responses from more than 200 top marketers across 29 markets, Future Focus 2021: Brands Accelerated examines the short-term and long-term opportunities, challenges, and intricacies of bringing brand and performance together across three strategic areas: commerce everywhere, the battle for attention, and the new data playbook.
- カンバセーショナル・コマースによりECは進化する
ソーシャルコマースに代表されるカンバセーショナル・コマースについて、グルーバルEC市場における発展と、普及が始まりつつある日本国内での今後の可能性を、消費者側と店舗側双方のベネフィットの視点により考察してレポートいたします。(2020)
- withコロナ時代にもとめられる新しいコマース戦略とは？
「Additive Commerce」がどのように求められ、生まれているかをリアル流通で、コロナ禍が直撃した飲食業界で、EC領域で起きたことを俯瞰して、具体的に掘り下げていきます。(2020)
- Future Focus 2020 – The Next Ten Years
While the 2010s have undeniably been a period of deep changes for the world, they were just a glimpse of the economical, technological and demographical transformations that the 2020s will bring. (2020)
- Data-Driven Commerce – Winning at Commerce in the New Digital Economy
The digital economy is profoundly changing the face of commerce. (2019)
- Searching for Trust – Future Focus 2019
Trust is not an issue, it is the issue. (2019)
- The Future is Voice Activated
A bespoke research piece investigating voice technology adoption and usage across six markets in Asia Pacific (2018)
- From Novelty to Necessity
Applications and Predictions for Marketing in the Machine Learning Age (2018)
- The New Machine Rules – Future Focus 2018
The transformative impact of Voice, AI, and Machine Learning (2018)
interviews & articles
lectures & presentations
- Transcultural Management Society 2024 (Tokyo) – The Positive and Negative Impact of Artificial Intelligence on our Businesses and Society
- Amazon unBoxed 2024 (Tokyo) – コマースを加速させる技術
- adtech:tokyo 2024 (Tokyo) – Amazon DSP・AMCによるブランドビルディングとビジネスインサイト
- Retail Media Summit 2024 (Tokyo) – Data-driven Retail Media Revolution
- Amazon India Tech Partner Day 2024 (New Delhi) – Build a holistic ad strategy to help maximise your performance
- Amazon Ads Day One Summit 2023 (Tokyo) – リテールメディアの最前線：リアルタイムデータを活用したAmazon Adsのフルファネル最適化
- adtech:tokyo 2023 (Tokyo) – リテールメディアの展開
- AdWeek Asia 2023 (Tokyo) – ECビジネスにつながるAmazonDSP活用術
- Digital Marketing Summit 2023 (Seoul) – Retail Media, the Next Wave of Advertising
- 7 Figure Seller Japan Mastermind 2023 (Tokyo) – Disrupting Japan through Media and Content
- Transcultural Management Society 2022 (Tokyo) – Global Innovation in a Japanese Company
- Direct Agenda 2020 (Kumamoto) – Activating Commerce in Japan
- INMA Performance Konferansen 2019 (Oslo) – Commerce Today & Tomorrow
- Amazon Alexa Voice UI Show 2019 (Tokyo) – Digital Assistants Today & Tomorrow
- Spikes Asia 2018 (Singapore) – Voice Tech in Asia
- AdWeek Asia 2018 (Tokyo) – The Future is Voice Activated
- ダウンタウンなう (Tokyo) – ダウンタウンの海外進出計画 2018/12/2
- AdWeek Asia 2017 (Tokyo) – Winning in eCommerce
contributions