whitepapers
- Future Focus 2021: Brands Accelerated
Building upon the responses from more than 200 top marketers across 29 markets, Future Focus 2021: Brands Accelerated examines the short-term and long-term opportunities, challenges, and intricacies of bringing brand and performance together across three strategic areas: commerce everywhere, the battle for attention, and the new data playbook. - カンバセーショナル・コマースによりECは進化する
ソーシャルコマースに代表されるカンバセーショナル・コマースについて、グルーバルEC市場における発展と、普及が始まりつつある日本国内での今後の可能性を、消費者側と店舗側双方のベネフィットの視点により考察してレポートいたします。(2020) - withコロナ時代にもとめられる新しいコマース戦略とは？
「Additive Commerce」がどのように求められ、生まれているかをリアル流通で、コロナ禍が直撃した飲食業界で、EC領域で起きたことを俯瞰して、具体的に掘り下げていきます。(2020) - Future Focus 2020 – The Next Ten Years
While the 2010s have undeniably been a period of deep changes for the world, they were just a glimpse of the economical, technological and demographical transformations that the 2020s will bring. (2020) - Data-Driven Commerce – Winning at Commerce in the New Digital Economy
The digital economy is profoundly changing the face of commerce. (2019) - Searching for Trust – Future Focus 2019
Trust is not an issue, it is the issue. (2019) - The Future is Voice Activated
A bespoke research piece investigating voice technology adoption and usage across six markets in Asia Pacific (2018) - From Novelty to Necessity
Applications and Predictions for Marketing in the Machine Learning Age (2018) - The New Machine Rules – Future Focus 2018
The transformative impact of Voice, AI, and Machine Learning (2018)
interviews & articles
- Unyoo.jp – Pacvueに聞く：ECサイトの運営とリテールメディアを統合管理し課題解決に導くPacvueとは 2023/04
- WARC – Shoppable ad formats: The pros and cons 2020/3
- 未来のアイディア – デジタルマーケティング最前線（1）音声認識技術とEC 2020/12
- The Human Element Podcast – Voice & Commerce 2020/11
- WARC – An introduction to Shopify for Marketers($) 2020/9
- Roboteer – Roboteer – モバイルファーストの次に来る世界（前編）（後編）2020/8-9
- Do! Solutions –
コロナ時代のEC未来予想！
EC戦略の“次の一手”を打つ前に！
知っておきたいAmazon広告のキホンと効率化 （前編）（後編） 2020/7 - DAN OnBrand – eCommerce Put to the COVID-19 Test (Podcast) 2020/5
- iProspect – Navigating Through Commerce Complexity in The Midst Of COVID-19 2020/4
- AMP – デジタルアシスタントの可能性。iProspect社が描く音声認識技術の未来とは 2020/1/16
- Think IT – 日本と諸外国の懸け橋に。音声認識の分野で挑戦を続けるiProspectのグローバルディレクターNate氏が語る、人生のこれまでとこれから 2019/11/19
- Irish Times – Inside Marketing – Connected Homes and Voice 2019/10/25
- iProspect – Safeguarding Legitimate Sales Channels in the E-commerce Age 2019/9/5
- Ledge.AI – 【Google I/O 2019】音声アシスタントをすべての人が使う未来像が見えた──プロが振り返る 2019/7/17
- iProspect – Online marketplaces demand convenience 2019/7/2
- iProspect – iProspect Reports From Facebook eCommerce Summit 2019 2019/6/17
- IT Media – 音声の時代に起きること――電通イージス・ネットワーク iProspectのエキスパートが語る 2019/6/12
- Forbes – 「いかにアレクサに選ばれるか」を考える。企業間で激化する、スマートスピーカー向けSEO対策 2019/4/11
- iProspect – Engaging beyond screens: Assistants and Voice redefine relevance 2019/4/9
- Creative Village – 音声認識はどのように日常に溶け込んでいくのか。 〜音声認識技術の現在地とクリエイティブの役割 2018/12/27
- NewsInsight – 「Hey Siri」と言えない日本人は、世界市場から取り残されるのか 2018/12/26
- Campaign – KPI moneyball: How measuring smarter will give you the edge 2018/12/6
- eMarketer – How Brands Can Get Noticed Through Voice in China 2018/10/22
- IT Media – デジタルアシスタントの台頭でブランドと消費者の関係が根本から変わる 2018/10/4
- IT Media – いつでもどこでも購入が可能な世界――顧客のインスピレーションとコンバージョンの距離が近づきつつある 2018/9/13
- MarketingBase – 物珍しさから不可欠なものへとステージを変える機械学習 2018/9/7
lectures & presentations
- Digital Marketing Summit 2023 (Seoul) – Retail Media, the Next Wave of Advertising
- 7 Figure Seller Japan Mastermind 2023 (Tokyo) – Disrupting Japan through Media and Content
- Transcultural Management Society 2022 (Tokyo) – Global Innovation in a Japanese Company
- Direct Agenda 2020 (Kumamoto) – Activating Commerce in Japan
- INMA Performance Konferansen 2019 (Oslo) – Commerce Today & Tomorrow
- Amazon Alexa Voice UI Show 2019 (Tokyo) – Digital Assistants Today & Tomorrow
- Spikes Asia 2018 (Singapore) – Voice Tech in Asia
- AdWeek Asia 2018 (Tokyo) – The Future is Voice Activated
- ダウンタウンなう (Tokyo) – ダウンタウンの海外進出計画 2018/12/2
- AdWeek Asia 2017 (Tokyo) – Winning in eCommerce
contributions
- dentsu SSA – e-commerce like never before 2021/3
- eMarketer – Retail Media Networks 2019: How Retailers Are Building Digital Ad Businesses 2019/11/5
- eMarketer – Getting Ready for 5G: How 5G Will Affect Digital Marketing, Media and IoT 2019/2/26
- WARC – Marketer’s Toolkit 2019: Strategy, tech and media for the year ahead 2018/12
- WARC – India’s role in driving voice 2018/11/7
- Campaign – ‘Human-like’ voice search a major brand asset — if properly deployed 2018/11/6
- Business Insider – Here’s how Siri and Alexa decide which website to pull up when you ask them a question 2019/9/4
- Business Insider – The reasons why voice tech is trending in China and India may surprise you – and it has nothing to do with market size 2019/8/31
- Campaign – Why Google’s claims about audio transcription matter for marketing 2018/4/19
- Campaign – Implications of Google’s latest patent for SEO 2018/4/10
- Campaign – Struggling to rank in voice search? Focus on speed, content, and optimisation 2018/3/7