I recently read another good article by Ben Evans which got me thinking. I say recently, but it was back in May and time has blurred due to the massive amount of eCom consulting clients have been requesting. The article discusses how different mediums overtake each other such as digital overtaking print media, or Netflix…
Author: Nate
Additive Marketing
I had an interesting task last week where a senior coworker asked me what marketing should look like going into the future. COVID-19 has dramatically changed how we work, leading to a lot of soul-searching and new consumer behaviors. I started a mind map (I use MindMaster) to get some ideas flowing, first thinking of…
What People Don’t Get about Voice
Part 1 – Empowering the world and the Next Billion Users When you hear ‘Voice,’ ‘digital assistant,’ or ‘smart speaker,’ you will have very different ideas depending on where you live (and I use Voice to cover not just natural language processing and recognition, but everything it enables through digital assistants). This will range from…
Content & Commerce
There have been some fantastic pieces of content about commerce lately that have helped me crystallize some of my thoughts of late. So first, giving credit where it is very much due, I highly recommend checking out these two pieces: ・The Pivot to Owned CommerceThis is a piece by David Perell on how media can…
Most Product Searches (DO NOT) Start on Amazon
By now everyone involved in commerce has heard some stat saying that most product searches start on Amazon, or half of product searches start on Amazon, etc. Bloomreach kickstarted this conversation back in 2016 with their “State of Amazon 2016” report saying that 55% of product research searches began on Amazon. “Over half of product…
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Thanks for visiting my site. I hope you enjoy my thoughts on the latest trends, things I’m working on, and latest publications. The articles will continue to fill out over time, but for now feel free to read some of my past works in the publications section.